UX DEI Dirty Dozen: 12 Signs You're Missing DE&I on Your Intranet

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  1. White, thin, able bodies everywhere you look
  2. Outdated language describing public holidays 
  3. Lacks full-spectrum of identity representation on forms
  4. Uses heteronormative terms throughout content that are not inclusive 
  5. Colors on backgrounds are not at least AA-compliant
  6. Uses multi-step forms with poor heuristics 
  7. Made for desktop only
  8. Contains outdated and biased policies
  9. Includes dense walls of content that are hard to read
  10. Missing captions on videos
  11. Missing alt tags and instructional text
  12. Content is targeted primarily toward the under-40 crowd

These are just 12 of over 100 UX DEI factors that shape the experience of people using your intranet. The world has changed significantly yet our language, images, and sense of how to create content and build applications has not kept up.

ASL

What you can do:

  • Audit your intranet against this list and make some changes
  • Promote awareness on your content team and teach others what you learned from this article
  • Establish or update content governance guidelines that take the dirty dozen into consideration

Ready to Take Things Even Further?

We assess digital products across multiple points of diversity, equity, and inclusion to help build more inclusive product teams and digital experiences. Learn how our Diversity, Equity, and Inclusion practice can help you create content strategies and products that consider all humans, reach more people, and stand out as DEI by Design at www.predictiveux.com.

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Karen Passmore

Karen Passmore is the CEO of Predictive UX, an agency focused on product strategies and user experience design for AI and data-rich applications. Karen talks about UX, AI, Inclusive Design, Content and Data Strategies, Search, Knowledge Graphs, and Enterprise Software. Her career is marked by product leadership at Fortune 500 companies, startups, and government agencies.

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